It is the time of year again for our Latham's annual Dealer Conference. Each year we invite our dealers to exotic locales - it's been held in Panama, Grand Cayman, and Punta Cana, and this year's conference is in Jamaica - to talk shop, give out some awards, and, most importantly, have some fun.
The theme of this year's conference is "Climb to Success". We're hoping the conference galvanizes our dealers for a great 2019. We are expecting big things for the upcoming pool season.
The dealers arrive in Jamaican on Saturday and are greeted with snacks, drinks, and a welcome bag. Later all the attendees will enjoy a beach-front welcome dinner.
Attendees at the 2018 Dealer Conference
A full day starts first thing in the morning on Sunday. After a 7 am breakfast, attendees head in to the grand ballroom for the General Session. After a few words form Latham CEO Scott Rajeski, Bob Harper, and guest speakers The Realizers, our pool dealers will attend some Break-Out Sessions that cover our fiberglass pools, vinyl liners, auto safety covers, and package pools. Break for lunch, and it's off for some fun. Group activities include a golf tournament, deep sea fishing, horseback riding, or a catamaran cruise and snorkeling trip.
Latham Pool CEO Scott Rajeski speaking to the crowd at the 2018 Dealer Conference
Monday also starts bright and early with another fresh breakfast and more Break-Out Sessions. Then there is a trade show where attendees can learn whats new and exciting from Latham's current product line. We also host a photo contest where the dealers get to vote on some of the best photographed Latham Pool products.
After a quick lunch, the dealers get to enjoy another afternoon of fun activities. Once everyone gets back from riding ATVs or fishing or snorkeling, it's time for the big event: The Evening Awards Gala. The Gala kicks off with cocktails and entertainment, then a delicious dinner followed by an awards ceremony where we honor some of our best dealer partners. Afterwards, there's more entertainment. I don't want to spoil this year's show, but past conferences have had everything from fire dancers to a pirate theme dinner.
Fire dancers at the 2017 Dealer Conference
The next day is a free day for the attendees. Those who aren't completely worn out from the previous night's gala can enjoy more of the activities at the resort before the beach party dinner to close out the conference.
On Wednesday we'll send our dealers back home refreshed and ready for pool season. Hope all have a great time in Jamaica, and here's to a great 2019 pool season for all of our amazing pool partners.